We identify both the opportunities that enable people, especially in the world’s richest countries, to reduce their emissions and the obstacles that hold people back. We devise innovative and effective ways of communication that encourage people to share this experience.
We recognise that individuals cannot make the required changes on their own. We aim to create a powerful and vocal community of people working together to move technology, government and business forward to reduce emissions and make real and lasting changes to the way we live. All our projects will demonstrate that our vision of stabilizing greenhouse gas emissions is practically attainable. APE believes that the many of the solutions are within reach, if only we have the will.